Growth engine to unlock new Levels
Scaling ecom brands
with profit,
Not just ROAS.
We help Shopify DTC brands scale profitably by focusing on new customer acquisition and LTV maximization, not vanity metrics. More margin to spend means one thing: outspending your competition.
For Shopify brands doing at least €15k+ per month and ready to scale to €100k+
Official certified partner
The problem
Your ROAS looks great, but your business isn't growing.
Most agencies optimize the wrong metric. A healthy ROAS tells you nothing about whether your business is actually growing or how much room you have to keep scaling.
Others
Focusing on ROAS & Revenue
Optimizing a ratio that looks good in the dashboard, but never shows how much profit is left at the bottom line or how you're business is growing.
Our strategy
Focusing on NCPA & LTV
We acquire new customers at a profitable cost and maximize LTV with email. The higher that value, the more you can spend on paid channels for acquisition. Why would you spend money on current customers?
Unlock Engine
How we test instead of guess.
Our system runs as a cycle. Every round produces data that makes the next one smarter, that's how we scale up, driven by data instead of guesswork.
1.
Research
Data, reviews, surveys and competitor analysis. We map personas, desires and benefits in full and find new angles your competitors miss. We set up surveys to keep feeding the data.
2.
Test
We don't just test ads, but also landing pages, listicles, e-mails and full funnels. Anything that affects profitability gets tested.
3.
Analyze
We record what works and why, and why it doesn't. Every test is tracked, so every next asset is built on data instead of a guess.
4.
Scale
Once the KPIs allow it and we have winners, we scale. Those learnings feed the next round. The system compounds.
What we deliver
One system to scale with profit.
Most agencies test ads. We build the whole system where each part
makes the others more profitable.
Ads
Meta ads built for profitable customer acquisition, steered on an nCPA target your margins can carry.
Landing pages & funnels
Full funnels: productpages, advertorials, listicles. We test where the click lands, not just the ad before it.
Retention
Flows and campaigns that build customer value and retain existing customers, keeping ad budget free for new ones.
The founders
You work directly with us.
No account managers, no juniors. The people who built the system run your accout with a small team of designers. That's why we only work with a small amount of clients.
Founder & Creative Strategy
Bjarn Timmermans
"We built UNLOCKED. because we were tired of agencies optimizing the wrong metric. ROAS feels good, but it doesn't build a business. Profitable growth does That's why it's so important to know on which audience you're spending your adspend."
Founder & Email Specialist
Thomas de Poorter
"We built UNLOCKED. because we were tired of agencies optimizing the wrong metric. ROAS feels good, but it doesn't build a business. Profitable growth does That's why it's so important to know on which audience you're spending your adspend."
Ready to scale?
Unlock your next level.
We work with a select number of brands at a time. Book a strategy call and
we'll show how the Unlock Engine works on your brand.
You're a Shopify brand doing at least €15k+ per month
You're already actively spending on Meta ads
You want to scale profitably to €100K+ per month
Systems to scale and unlock new levels
FAQ
Questions before you scale.
The things brand owners ask us right before booking a Growth Audit.
ROAS counts your returning customers too, so a ROAS of 3 can look strong while you're barely winning new customers. Growth comes from new customers. By steering on NCPA (what a new customer costs) and LTV (what they're worth over time), we know how much we can truly spend to scale. The higher your LTV, the more you can pay per customer — and the harder you can outspend the competition.
We work with Shopify DTC brands doing at least €15k in revenue per month, actively advertising on Meta, and ready to scale toward €100k+ per month. We deliberately keep our client list small so we can go deep on every brand.
It depends on your situation and goals. We work with clear, fixed monthly packages tailored to what your brand needs. During the free Growth Audit we map that out and give you a personalized quote.
It varies per brand, but our system is built to scale structurally, not to force a single spike. With a recent client we went from a loss in December to profitable in February, and to €70K+ per month within six months. Important: we build the foundation first — acquisition economics and winning creatives — before we scale hard.
We run a full audit of your ad account and build a complete growth strategy with concrete action steps. For that we get access to your ad account and your Klaviyo (if you already have one). From that audit we decide together whether we can help you — and whether it's a fit.
